12
Modules · 10 hrs each
The syllabus
Every module ends with a live exercise on a real or simulated brand. Tap any module below for its topics, tools and day range.
12
Modules · 10 hrs each
60
Training days
120hrs
Live practical training
100%
Live, never recorded
Module by module
By the end
Platforms you'll work in daily: Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Looker Studio, Search Console, SEMrush or Ahrefs, Mailchimp or Klaviyo, Zapier, HubSpot, Canva and Figma, plus current AI tooling.
The arsenal
Most courses teach eight to ten tools. The list here is reviewed every batch so you train on the current stack, not the one from three years ago.
50+
ChatGPT, Claude, Gemini, Midjourney, n8n, Zapier, Make, Synthesia and more
50+
Google Ads, GA4, Looker Studio, Ahrefs, SEMrush, HubSpot, Klaviyo, Salesforce, Shopify
30+
Google, HubSpot, Meta Blueprint, Semrush and HP LIFE, issued by the platforms, at zero cost
You finish holding the IDM Certificate of Completion, an Internship Certificate, and a LinkedIn profile carrying 30+ verifiable third-party credentials.
How you are graded
Completion requires at least 80% attendance in the practical phase, a successful capstone submission, and a satisfactory internship mentor sign-off.
The capstone
In the final five days you pick a real or simulated brand and build one complete AI-powered campaign: strategy and ICP, an AI-assisted content calendar, a live ad set plus an organic sprint, one working automation or AI agent, and a GA4 dashboard with KPIs and attribution, then present it to an internal review panel.
Deliverables
Not a certificate you have to explain. Work you can show.
Real campaigns with real budgets and real numbers attached, written up as case studies.
Built, tracked and ranked by you. Proof that you can ship, not just plan.
GA4 and Looker Studio set up end to end, so you can defend your numbers in an interview.
Issued at the end of the program. Useful, but a distant fourth behind the three above.
The difference
Where the two diverge, line by line.
| Area | A typical course | IDM |
|---|
Learners who started with no marketing background and finished the programme with an offer.